Sold Out



Antje - founder of Weedo - sought investment in The Lion's Den just six months ago. A lot has happened since then; Weedo has grown rapidly, and the small collection has grown into a large family! In her interview, she tells you how it was: 


How was it when you got approval to appear on the show?

Ich habe mich bei Sony Pictures mit WeeDo Funwear für die Höhle der Löwen  beworben und dachte, ich hätte die Anmeldefrist überschritten. Ich rechnete also mit nichts.
However, the casting invitation came the next day.

Beim Casting hatten die Kids durch die lange Wartezeit schon keine Lust mehr und das war total schrecklich -  nichts, was ich mir überlegt hatte, klappte. Irgendwie schien das alles unter keinem guten Stern zu stehen.

In January, they actually got in touch with me. Weedo was scheduled to be feature on the show. But: at the end of January! That was impossible for me as a small label owner. After all, the trade shows take place around the end of January. So I had to cancel and thought: That was it now!

By the end of February I had made up my plante also das restliche Jahr für WeeDo und zack, klingelt das Telefon...ob ich noch in dieser Woche zur Aufzeichnung kommen könnte. 

I had to get back all the samples I had sent out as quickly as possible. I didn't have time to prepare a pitch at all. Und ich konnte mir auch dann erst solche Gedanken machen wie: "Was will ich da überhaupt und will ich das wirklich?"

The dress rehearsal was the following day at 7am; I totally messed it up. I was so annoyed that I even briefly forgot it was about to happen for real. I walked through the door and there sat the investors.

Did you have any doubts during your performance that this won’t happen?  Or were you convinced that it would work!

Vorher hatte ich mir tatsächlich gedacht, es wird sicher jeder aussteigen, keiner mag in Textilien investieren. In ein Nischenprodukt, es gibt schließlich schon so viel. Trotzdem war ich bei jedem Einzelnen, der raus war, enttäuscht. Zeigen durfte ich es aber nicht und eigentlich wollte ich es auch gar nicht sein.
Then it worked out with Georg, and I was really happy: Yes! I get support and I can get started! I was truly elated. 

What would advice would you give other entrepreneurs?

I would tell them that they should always stick to their vision - at most readjust it, and never to be discouraged! There is always a way.



AND NOW? What has happened since "The Lion's Den" pitch? See for yourself! New characters have been added to the Snowsuits. There is even a completely new product line in the starting blocks! From the end of September you can get to know our softshell suits for the first time! Initially in 2 different styles.  


P.S. In the pictures you can see exclusive excerpts from the Public Viewing of our appearance at "The Lion's Den"!