When the request came from SWEET SPOT magazine to take a closer look at Antje's founding story, we felt it was a great opportunity to show female empowerment!
"SWEET SPOT is a magazine that focuses on authentic behind-the-scenes stories from ambitious entrepreneurs who tell about their founding story in an unadorned, unpolished and unmodified way and answer the most asked question“ How did you do it? ” get to the bottom." (Sweet Spot, 2017, https://fempressmedia.com/)
"I was really afraid that I would miscalculate." ... Why that was the case for Antje when WeeDo Funwear was founded, how the idea of WeeDo Funwear came about and what hurdles Antje had to overcome on the way to the first collection In an interview with SWEET SPOT magazine, Antje tells us what scared her and why the first phase of founding is the decisive one!